Non tech jobs
Introduction
Who says that only jobs in IT can be high paying? There are also a handful of non IT jobs amongst India’s highest paying category. In India, we often have the misconception that if we do not pursue engineering or medicine after the 12th board exams, we may end up with non tech jobs that are not as high paying as jobs in IT.
As per recent statistics, 43% of the positions as of now being recruited in tech organizations are non-tech jobs
There is a rising demand for professionals in areas like marketing, product design, and management. According to Glassdoor, about 43 percent of the roles are non-tech. Also, some of them offer attractive pay packages to skilled practitioners.
Highest paying non IT jobs
- Business analyst
- Market research analyst
- Digital marketing strategist
- Social media manager
- Marketing manager
- Business development manager
- Management consultant
- Investment banker
- Legal councillor
- Graphic designer and many more.....
Let's see briefly about each course:
1. Business analyst
A business analyst assesses the processes, systems, and business model to find out about the organization’s technology integration. This occupation is concerned with devising the best solutions that fit the business need in terms of technology and talent investments.
According to one of the articles in India Today, business analysis is skill companies are eagerly looking for in 2022. They are becoming more and more important to businesses as they help them to take well-informed decisions. Anyone from a maths, economics or statistics background can easily land a job as a business analyst with little to no knowledge of programming languages and other technical complexities. However, they need to have knowledge of fundamental computer software like Microsoft Office apps. Thus it is amongst the top non technical jobs in IT companies one can aim for.
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Responsibilities:
- To identify sales trends
- To analyze competition in the market
- To interact with customers and clients
- To form a thorough understanding of user needs and preferences
- To provide personalized service
- To drive operational efficiency for higher performance and revenue
Salary:
Average business analyst salary in India is ₹607,209
2. Market research analyst
One of the highest paying non IT jobs in India, Market research analysts design and shape the plans to advertise market products and services of an organization. They can work full-time as a part of the marketing teams or on a contractual basis as independent consultants.
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Responsibilities:
- Evaluate data collection methods, including questionnaires, surveys, opinion polls, etc.
- Interpret data, perform statistical analysis, and organize the information in the form of tables and reports
- Present findings using charts, graphs, and other visual means
- Assist clients and executives in making informed decisions about product introduction, modification, and marketing initiatives
- Visualize industry trends and conduct a competitive analysis to showcase the future of specific product offerings
- Measure the effectiveness of marketing strategy and campaigns
Salary:
Average market research analyst salary in India is ₹354,447.
3.digital marketing strategist
As a digital marketing strategist, your job is to align business objectives with relevant online marketing channels and platforms. As one of the highest paying non-IT jobs in India, as a digital marketer you would need a basic understanding of marketing principles and content management and a strong working knowledge of the internet and social networks to make a mark in this domain.
As we progress towards the future, digital means of communication are gaining more and more popularity compared to the old and conventional ones. In this scenario, the value of digital marketing is growing exponentially and is expected to continue the same in the future. To curate and lead a digital marketing team, a digital marketing strategist plays a crucial role. Thus the importance of this role is expected to go parallel, making it one of the good-paying non tech jobs.
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Responsibilities:
- Create an actionable plan to launch a product or service in the marketplace
- Design a detailed content strategy to achieve the desired outcomes
- Work on the site SEO to improve brand visibility and reach
- Manage processes related to inbound marketing, PPC, and AdWords
- Analyze results from the digital marketing campaigns and each channel
- Periodically assess the alignment of strategic objectives with the digital marketing mix strategy
Salary:
Average digital strategist salary in India is ₹724,138
4. Social media manager
Social media allows marketers to reach customers in the global market in a cost-effective way. In India alone, there are currently more than 326 million active social media users. This profession involves tailoring the marketing strategy and content to match the context of every social media channel (for example, Facebook, Instagram, LinkedIn, Quora, etc.)
The primary goal of social media marketing is to boost brand awareness and user engagement.
It is one of those non IT jobs one can do on a freelance basis as well. Oftentimes, celebrities or smaller brands also require someone to manage their social media pages due to a lack of time or experience.
Therefore, it is one of those non technical jobs that are extremely scalable and one can easily start as a freelancer and eventually build their very own agency.
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Responsibilities:
- Build, execute, and manage the social media strategy of an organization
- Define social media KPIs and oversee content
- Work with copywriters and designers to maintain the quality of social media posts
- Keep abreast of the best practices and latest trends in social media technologies
- Evaluate the success of social media campaigns and make recommendations to optimize the strategy
- Present the results to senior leadership and make a case for social media marketing in the advertising budgets
Salary
Average social media manager salary in India is ₹344,137.
5. Marketing manager
One of the highest paying non IT jobs in India, Marketing managers are in charge of promoting and selling branded products and services. They are at the helm of the marketing strategy of the organization.
Big and established companies in many industries still rely on conventional methods of marketing, where company executives conduct site visiting. To manage the team of executives marketing managers play a significant role.
Apart from that they also handle the more conventional modes of marketing such as event organizing, broadcasting, billboard planning etc. therefore, along with digital marketing managers, the conventional marketing manager is still relevant in non technical jobs in IT companies.
Responsibilities:
- Collate estimates and budgets for marketing campaigns
- Work with advertising agencies, negotiating and finalizing contracts
- Build relationships with media outlets and manage third-party vendors
- Review advertising material for television commercials, print, and online ads
- Analyzing returns from marketing campaigns and reporting them to upper management.
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